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The Psychology of Weight Loss: Part 6 ? Its Not About Numbers!

IT’S NOT ABOUT THE NUMBERS! The health clubs are always racking their brains trying to figure out why they have such a hard time keeping members coming back. Most owners would argue that cash flow and profit margins are the most important reason to retain membership. Yes, but what drives customers to these health clubs? […]


Weight Loss Is All To Do With Calories

What is a calorie? The definition of a calorie is "the amount of energy, or heat it takes to raise the temperature of 1 gram of water 1 degree Celsius". A calorie is a unit of energy that is associated with food and drink and is a measure of the energy, or heat, that food […]